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19.8.2019 Beiersdorf transfers Chinese SLEK business Mengxing Zhiyuan Group becomes the exclusive distributor in China effective August 15, 2019.
30.7.2019 Beiersdorf commits to sustainable packaging By 2025, 100% of all packaging shall be recyclable, compostable or reusable.
13.5.2019 Beiersdorf acquires Coppertone from Bayer Beiersdorf entered into a definitive agreement with Bayer for the purchase of the sun care business marketed under the Coppertone brand.
15.3.2019 Augmented Reality – Full disruption ahead! What means Augmented Reality (AR)? And how does NIVEA intend to use this technology?
26.2.2019 Beiersdorf launches new strategy program The Executive Board approved a new strategy program “C.A.R.E.+” and decided to invest additional funds beginning in 2019.
15.10.2018 Ad Hoc Disclosure in accordance with Art. 17 MAR Supervisory Board appoints Stefan De Loecker as Chairman of the Executive Board of Beiersdorf.
2.10.2018 German Packaging Prize for NIVEA Body mousse The NIVEA Body mousse was awarded for its convincing presentation of a new kind of formula at POS.
21.6.2018 Changes on the Executive Board The Supervisory Board of Beiersdorf Aktiengesellschaft, Hamburg, and the Company’s Chairman of the Executive Board, Stefan F. Heidenreich, have reached an amicable agreement at today’s Supervisory Board meeting that he will resign from the Executive Board when his current term of office ends on December 31, 2019. Stefan F. Heidenreich will vacate his post earlier, if and when the Supervisory Board appoints a successor.
14.6.2018 Happy Birthday, Q10! A pioneering work in research & development and still a big seller today: NIVEA remains an inspiration for worldwide Q10 research.